The New Year brings with it the promise of a new beginning, new opportunities and changes. And as convention goes, if you have a new year resolution up your sleeve and want to make it into a daily habit, all you need to do is stay strong for 21 days. While the magical properties of the number 21 are unclear, what is clear now is that habit formation theories which suggest it takes on an average about 21 days for an action to become a habit, are in fact false. A simple Google search about habit formation or daily habits has long yielded results which tell the reader that a time period anywhere between 21 to 28 days is perfect for a habit to form. However, a recent psychological research breakthrough achieved by researcher Phillipa Lally and her colleagues from University College London has challenged this common belief that has been around since 1960. The research paper which has been published in the European Journal of Social Psychology has challenged the 21 day generalization and has provided a new turn to this sub-field of psychological studies.