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The Google Effect on Memory

18 Sep, 2014 0 comments All life areas

The ‘Google Effect’ studies are a group of research initiatives undertaken to find out the effect internet search engines have on our memory. The phenomenon was discussed for the first time in a research paper by Betsy Sparrow, who led the study at Columbia University in collaboration with Jenny Liu from the University of Wisconsin-Madison and Lindsley professor of psychology, Daniel Wegner. The study, “Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips,” elucidates some significant connections between the expansion of the internet and human memory.

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